User Acquisition in 2025: Data-Driven Strategies for Web3 Projects
Web3 founders are finally realizing that airdrops, giveaways, and X comments don’t buy users; they just buy noise. The only metric that matters is the number of people who come back, contribute, and stay. A study by Keyrock, analyzing 62 airdrops across six blockchains in 2024, showed that only eight delivered positive returns after 90 […]